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Client Case Study
Vintage Boho Bags
Vintage Boho Bags achieves a 25X ROAS through Facebook, Instagram and Google Ads.
Client Case Study
Strategy
Our first priority with Vintage Boho Bags was implementing advanced retargeting to all audiences in the middle and bottom of the funnel. With over 330k Instagram followers, and thousands of website purchases per month, it was clear that VBB’s lack of proper retargeting at the time was leaving money on the table.
Using the data from these retargeting audiences and VBB’s previous customers we have been able to effectively identify cold audiences who are most likely to purchase from VBB.
25X
ROAS
5000%
Increase in Ad Spend
80%
Increase in Revenue
Play Video
Awareness
Consideration
Conversion
25X
ROAS
5000%
Increase in Ad Spend
80%
Increase in Revenue
Success
Scroll-stopping video creative at the top of the funnel have been the most effective hook. These short video ads primarily run in the Story & Reel placement with trending audio. Advanced retargeting using Dynamic Product Ads (DPA) and Instant Experiences coupled with collection specific DPA have delivered exceptional results to the middle and bottom of the funnel.
Multiple six figures spent on Facebook, Instagram and Google has delivered many seven figures in sales for VBB at a 25X ROAS.
Beautifully designed Email and SMS campaigns coupled with advanced segmentation, allows for effective story-telling to the bottom of the funnel. These campaigns go beyond abandoned cart retargeting, and include fully custom campaigns that drive repeat purchases.