Client Case Study
Vintage Boho Bags
Vintage Boho Bags doubled annual sales while achieving a 15X ROAS through Paid Media and Retention Marketing.
Client Case Study
Strategy
Vintage Boho Bags was already a fast-growing brand but lacked the structured marketing systems required to scale profitably. Despite thousands of purchases each month, inefficient retargeting and fragmented retention efforts were limiting growth.
Shopfuel introduced a proprietary campaign structure designed to maximize efficiency at the middle and bottom of the funnel. By activating high-intent audiences and past purchasers, we unlocked revenue that had previously been left on the table. These insights also informed new cold audience campaigns, creating a clear pathway for efficient customer acquisition at scale.
15X
Return On Ad Spend
+125%
Sales Growth
8M→18M
Annual Revenue
Hear from the owner of Vintage Boho Bags ↓
Awareness
Consideration
Conversion
15X
Return On Ad Spend
+125%
Sales Growth
8M→18M
Annual Revenue
Success
With the foundation in place, Shopfuel layered in top-of-funnel growth strategies powered by scroll-stopping creative built for Story and Reel placements. This approach consistently drove engagement, captured new customers, and improved performance across every stage of the funnel.
At the same time, our proprietary retargeting campaigns delivered industry-defying results, achieving a consistent 15X ROAS while increasing repeat purchases. Scaling efforts across Facebook, Instagram, and Google nearly doubled revenue, taking the brand from $8M to $18M annually.
To further diversify revenue channels and strengthen customer loyalty, Shopfuel developed a custom mobile app that quickly became a major sales driver. Within the first year, the app saw more than 10,000 downloads and over $2M in sales, while also lifting average order value and reducing reliance on any single advertising platform.
In addition, a refined email and SMS program built stronger customer relationships through advanced segmentation and storytelling. This created revenue beyond standard abandoned cart flows and solidified Vintage Boho Bags as a leader in its niche.
