Case Studies

See some of the results we achieve every month for our clients.

Featured Case Study

Hippie Cowgirl Couture

J.J. Wooten, owner of Hippie Cowgirl Couture, is a Turquoise Jewelry enthusiast and expert. However, between sourcing new products and fulfilling orders, she didn’t have the time or the know-how to find new customers and scale her business online.

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Vintage Boho Bags is a Western Brand that offers authentic designer bags – with a boho twist. The business has been very successful to date, even without the implementation of paid ads on Facebook and Instagram. The owner, Michelle, chose to partner with Shopfuel to add fuel to the fire.

The Leather Sofa Co has provided Dallas-Fort Worth with custom leather sofas and chairs for 20 years. Each of their unique sofas and chairs are “Built Right Here” in Lewisville Texas. The owner was looking for an effective way to generate more in-store sales to each of his five showrooms in Dallas-Fort Worth.

Turquoise Tuesday is a turquoise jewelry brand that offers high-quality, contemporary turquoise and silver jewelry. Having found success with social media ads in the past, the company was looking for a way to increase the performance from this channel as well as test Search Ads.

Lil Bee’s is a Bohemian-style online women’s boutique with a Western flare. Kelli, the owner of Lil Bee’s, needed an experienced team she could outsource the paid advertising aspect of her business to who will get the job done and produce consistent results.

Dr. Susan Bracker has over 20 years of experience as a General Dentist practicing in Rochester, New York. Dr. Bracker was looking for a way to grow her practice by finding new patients without wasting money on unqualified leads.

Espuela Design Co. creates original, handcrafted Western purses and bags in Amarillo TX. With the tailwind of increased online shopping in 2020, Cody and Karen, owners of Espuela Design Co, were searching for a way to convert more customers visiting their website.

The Flower Bar is a flower shop in Larchmont, New York. The owner and her team specialize in floral arrangements for homes, gifts and events. The team at The Flower Bar hired Shopfuel to help expand beyond their current service area of Larchmont into the surrounding counties.

Cloth & Wool is a premium online rug retailer that curates high-end, handmade rugs for their customers. Katiana, the owner of Cloth & Wool, was looking for a way to convert more of her website’s visitors into paying customers as well as drive new traffic to the site.

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Featured Case Study

The Interior

Mark Lafferty and his team had been servicing the Dallas-Fort Worth area for over 20 years when they opened their new location in 2018. Mark found Shopfuel in his search for an effective way to remarket to his existing customers as well as reach new ones. 

Founded by fitness extraordinaires Amanda and Steve Kuclo, BootyQueen Apparel makes functional fitness apparel for women. After being featured on ABC’s Shark Tank, the brand partnered with Shopfuel to convert this traffic into customers.

Cadillac’s Roofing is a construction company in Mississauga, Ontario that specializes residential and commercial roof replacements. Cadillac’s Roofing has built a strong business on referrals and reputation, but had never experimented with paid Search Ads in fear of high lead acquisition cost.
Flying K Design Co is a turquoise jewelry brand that provides hand-crafted silver stamped rings and and other quality affordable jewelry items. When Katharine, the owner of Flying K, found Shopfuel she was looking for a way to drive repeat impressions across her quickly growing Instagram audience.

Turquoise and Company is a women’s jewelry brand that offers high-quality, Native American jewelry featuring real turquoise and silver. Being an online-only retailer, it became apparent to the company that developing a successful paid ad strategy would be imperative in order to scale their business, and boosting posts was not cutting it anymore.

Dr. Harold Gruber is a Podiatrist who operates multiple locations of his practice Tri-State Foot & Ankle Center in the Delaware area. Dr. Gruber sought out Shopfuel to help him find new patients for his Wilmington location.

Dr. Nicole Eisenbrown is board certified Urology and Female Pelvic Medicine with years of experience. When she opened a second location of her practice, she needed a way to effectively acquire new male patients who are interested in the GAINSWave treatment.

Giovanni’s has been a Dallas staple for authentic Mediterranean and Italian dishes for over 30 years. Amid the Covid-19 lockdowns all restaurant traffic came to a halt and Giovanni’s was no exception. The owner knew he had to start looking for ways to jumpstart his restaurant traffic and generate online orders.
Black Label Exotics is an exotic car rental company in Dallas Texas. The company provides luxury rentals to local Dallas customers as well as tourists. With the vast majority of their bookings coming from Instagram, the team was looking for a new channel to diversify their customer acquisition.
Featured Case Study

Adore Bijoux Jewelers

The team at Adore Bijoux has over 25 years of experience in fine jewelry and every piece is the physical realization of this expertise and dedication. However, they didn’t have the digital marketing knowledge to consistently find new local customers online.

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Turquoise Texas is a women’s jewelry brand that provides authentic turquoise and silver jewelry at affordable prices. When they were first established they handled all orders through direct message on Instagram. As the brand grew, they had to find a way to reduce friction with current customers while managing the growing number of new orders.

Reza’s Rug N More is a rug store that has been servicing Plano Texas for 10 years. Reza, the owner, sought out Shopfuel when he was looking for a team to build a new website for the store and manage his local digital advertising.

J. Alexander Rustic Silver manufactures and sells fine turquoise and silver housewares to wholesale partners and retail customers. When Jason found Shopfuel, he was looking for an experienced marketing team who could deliver real results and handle everything from A to Z.

Wild Horse Watchin’ Bands offers women’s Western styled smart watch bands made with high quality leather, silver and turquoise. The owner, Natalie, discovered Shopfuel while she was looking for a way to systematically sell her products online, manage orders and reach new customers.

A boutique gym for women, Lana’s BarBelles strives to provide a comfortable space for women of all ages and fitness levels to reach their health and fitness goals. 

Roupen Toranian, owner of L’unique, brings over 33 years of fine jewelry experience to Dallas. Toranian hand crafts traditional and contemporary jewelry using only the finest quality gems and precious metals.

Surplus Building Materials is a home improvement superstore located in North Dallas. When the owner Ron found Shopfuel, he was looking for a way to compliment his other local marketing efforts, including TV and Google advertising, in an effort to achieve omni-channel market penetration.
This segment of The Interior specializes in home remodeling and renovations of high end homes in Dallas. Until hiring Shopfuel, The Interior had built their remodeling business through word of mouth and client referrals. The company was looking for an effective online channel for lead generation.

Ann’s Turquoise is a western wear and turquoise jewelry brand. Like many brands, Ann’s Turquoise saw a drastic uptic in online orders in 2020. The company partnered with Shopfuel to reach new online shoppers and convert their existing website traffic into paying customers.

CoreChair manufactures and sells ergonomic office chairs in Canada and the US. The bulk of the company’s orders have been through their retail partners, including Office Depot. However, during the work-from-home boom of 2020 the company made the decision to double down on their direct to consumer efforts using Digital Ads.

Diana Shelton has built her business, Preston Art & Framing, on word of mouth and referrals. When she moved to a new location across town, Diana needed a way to be discovered by new people as well as continue communicating with her previous customers.

Ellis Hill is an established boutique shop in Dallas that specializes in custom party essentials, personalized gifts and special stationary. Margretta, the owner, was looking for a way to get more customers from their social media efforts without having to waste any more money on Boosted Posts.

Dan Kinsel III has been Selling South Texas Ranches for over 30 years. Since January of 2001, Dan Kinsel has helped sell over 130 ranches, comprising approximately 337,000 acres of farm and ranch land.

Nuvueu offers med spa services and aesthetic cosmetic surgery in Westport, Connecticut. When she met Shopfuel, Dr. Lilian Azih was looking for a way to consistently find new local patients.

J.J. Wooten, owner of Hippie Cowgirl Couture, is a Turquoise Jewelry enthusiast and expert. But between sourcing new products and fulfilling orders, she didn’t have the time or the know-how to find new customers and scale her business online.

The Interior is an interior design and fine furniture destination in Dallas Texas. The team had been servicing the DFW area for over 20 years when they opened their new Dallas location in 2018.

The team at Adore Bijoux has over 25 years of experience in fine jewelry and every piece is the physical realization of this expertise and dedication. However, they didn’t have the digital marketing knowledge to consistently find new local customers online.