Chair Manufacturer & Retailer


CoreChair manufactures and sells ergonomic office chairs in Canada and the US.
The bulk of the company’s orders have been through their retail partners, including Office Depot. However, during the work-from-home boom of 2020 the company made the decision to double down on their direct to consumer efforts using Digital Ads.

Shopfuel uses Ecom Ads on Search and Social Media to deliver CoreChair a 3X Return On Ad Spend each month.

$ 100
Cost Per Purchase
Cost Per Purchase
0 %
Conversion Rate

Shopfuel Strategy

CoreChair turned to Shopfuel to increase the profitability of their Facebook, Instagram and Google Ad Campaigns. With the rise in demand for home office chairs in 2020, the company experienced a drastic increase in organic website traffic. It became clear that increasing the conversion rate of these website visitors would be imperative for the success of their digital advertising efforts.
To start, our team uses detailed retargeting campaigns on Facebook and Instagram to educate CoreChair’s previous website visitors about the benefits on their ergonomic office chairs. These campaigns are also efficient at recovering abandoned carts.
Next we incorporated Google Shopping Ads in the strategy to drive new customers to CoreChair’s website. These campaigns effectively target people who are currently searching for home office chairs or related keywords.
This combination of using Google Shopping Ads to drive new customers to the site, then retargeting using Facebook and Instagram Ads, has helped CoreChair increase their online orders. The results? Our campaigns are delivering a 3X Return on Ad Spend with a 7% conversion rate at only $10.58 per purchase on average!

Digital Ads

Generate calls, leads, in-store visits and online purchases with results-driven ad campaigns on Google, Facebook & Instagram.

Custom Ads Created Monthly
Campaigns Optimized Weekly
Advanced Targeting Strategies
Transparent & Detailed Reporting

Local Ads

Find new customers
for your local business



Ecom Ads

Generate More Orders
on your ecommerce store



“Shopfuel brings my gym new members every month! I couldn't be happier with their level of performance and customer service.”

Lana's BarBelles | Lana C., Owner
Women's Fitness Gym
Bradenton, Florida

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