Ecommerce Rug Retailer

Cloth & Wool

Cloth & Wool is a premium online rug retailer that curates high-end, handmade rugs for their customers.
Katiana, the owner of Cloth & Wool, was looking for a way to convert more of her website’s visitors into paying customers as well as drive new traffic to the site.

Shopfuel helps Cloth & Wool sell fine rugs online using Ecom Ads on Facebook and Instagram.

$ 20
Cost Per Click
0 X

Shopfuel Strategy

Shopfuel uses custom product ads to retarget high intent website visitors for Cloth & Wool and to drive new traffic to their site.
First, our team created multiple campaigns to retarget different audiences within Cloth & Wool’s funnel, each with a different message based on the audience’s level of intent. We offered a promo code in the retargeting ads at the bottom of the funnel, which gave the website visitors a reason to revisit the site to complete their purchase.
Next, our team took the retargeting audiences and used them as a baseline to find new shoppers. Today, we are running Cloth & Wool’s cold ads to new people who are a 99% characteristic match of their website and social media retargeting audiences.
During the first month working with Cloth & Wool, we have helped them recover 5 abandoned carts in addition to sending hundreds of new shoppers to their online store. Our campaigns deliver a 17X return on ad spend for Cloth & Wool.

Digital Ads

Generate calls, leads, in-store visits and online purchases with results-driven ad campaigns on Google, Facebook & Instagram.

Custom Ads Created Monthly
Campaigns Optimized Weekly
Advanced Targeting Strategies
Transparent & Detailed Reporting

Local Ads

Find new customers
for your local business



Ecom Ads

Generate More Orders
on your ecommerce store



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